Lord Mayor Stephen Yarwood pitches in at Adelaide Central Market
Lord Mayor Stephen Yarwood & PCFA's Karyn Foster
Thursday 6th September 2012
PCFA has recruited a bevy of high profile Australian personalities to help recruit supporters to its BIG AUSSIE BARBIE campaign this September during International Prostate Cancer Awareness Month.
Lord Mayor Stephen Yarwood lent his support at the Adelaide Central Market and encouraged individuals, businesses and local communities to join the fight against prostate cancer by hosting a fundraising barbecue. He'll also be hosting an event for the business community at the Adelaide Town Hall in mid-September, as a local ambassador.
“Since becoming an ambassador for PCFA last year, I now have a greater understanding of the devastating effects prostate cancer has on the Australian community. It still surprises me that prostate cancer claims one life every three hours. PCFA has made wonderful progress in recent years but there is still a lot that can be done to help sustain prostate cancer research and improve community initiatives,” said Lord Mayor Yarwood.
“The majority of us will begin to venture outdoors to enjoy the warmer weather so why not take this as the perfect opportunity to host a BIG AUSSIE BARBIE with family and friends. The barbie is a favourite Australian pastime so I couldn’t think of a better way for us all to get behind this cause.”
According to Dr Anthony Lowe, Chief Executive of PCFA, campaigns like the BIG AUSSIE BARBIE and the involvement of high profile Australians have helped boost prostate cancer awareness.
“We see a clear rise in support and donations when well-known Australians are out there talking about prostate cancer. We are grateful to have so many in the community dedicating their time this September to the BIG AUSSIE BARBIE campaign – we have no doubt that they will do all they can to help us reach our $800,000 fundraising target,” said Dr Lowe.
The Commonwealth Bank is the major sponsor of the BIG AUSSIE BARBIE and selected branches will be hosting their own BIG AUSSIE BARBIES throughout September to continue showing support for the cause.
Ian Narev, Commonwealth Bank Chief Executive Officer, says, “prostate cancer is a very serious health issue touching millions of people, not only in Australia, but around the world. The Commonwealth Bank is passionate about playing its role in continuing to support those affected and contributing to finding a cure.”