Media Release: Melbourne Victory kicks Goals for Prostate Cancer

Monday 5 November  2012

Prostate Cancer Foundation Australia (PCFA) is proud to announce that it has become an official charity partner of Melbourne Victory Football Club.  Victory players will get behind PCFA this season to help raise awareness of prostate cancer.

The partnership is a natural fit, with both organisations focused firmly on health, family and community.  Melbourne Victory staff and players will participate in raising the profile and understanding of Prostate Cancer throughout the community.

Anthony Di Pietro, Melbourne Victory Chairman says that it is an important cause that they are only too happy to support. 

“We are delighted to welcome the Prostate Cancer Foundation Australia to Melbourne Victory as our newest charity partner,” Mr Di Pietro said.

Dr Anthony Lowe, Chief Executive of Prostate Cancer Foundation of Australia, says the partnership with Melbourne Victory will ensure that the prostate cancer message continues to reach the Australian community across the Hyundai A-League season.

“Our objective is simple; we want Melbourne Victory fans to get behind PCFA and help raise awareness and funds to help fight a disease that takes the lives of 9 men every day.  More than 20,000 men will be diagnosed with prostate cancer in Australia this year and around 3,300 will lose their life to the disease.  These are pretty staggering statistics,” Dr Lowe said.

“Prostate cancer might be a male-only disease, but the impact of a diagnosis is widespread, affecting not only Australian men, but their partners, families and the wider community. We are committed to working with partners such as Melbourne Victory to reach the ultimate goal, reducing the impact of prostate cancer on the Australian community,” he added.

Keep an eye out for PCFA promotions with Melbourne Victory throughout the 2012/2013 Hyundai A-League season, and the announcement of our Melbourne Victory Ambassadors. If you'd like to get behind the boys by becoming a member, call the Melbourne Victory membership hotline on 1300 GO MVFC (46 6832) or visit

If you would like more information or to speak with a PCFA representative please contact:

Kendra Overall
Prostate Cancer Foundation of Australia
03 9948 2080 | 0412 509 590

Prostate Cancer Foundation of Australia is the peak national body for prostate cancer in Australia. It is dedicated to reducing the impact of prostate cancer on Australian men, their partners, families and the wider community.

^ top