BMW Group Australia is driving support for prostate cancer through a new partnership with Prostate Cancer Foundation of Australia (PCFA) announced in June 2016.
As the automotive partner, BMW Group Australia's commitment to PCFA extends the Group's support of prostate cancer, building on MINIs existing relationship with Movember.
Together with PCFA, BMW Group Australia aims to increase awareness and support of prostate cancer and, importantly, raise critical funds for the cause. This will be achieved through national events, digital marketing campaigns and retail activations in all BMW, MINI and Motorrad dealerships.
The aim of the partnership is to build the foundation of a national campaign that aims to propel the understanding and significance of prostate cancer in Australia to the benchmark achieved by breast cancer.