UBET is proudly supporting the efforts of Prostate Cancer Foundation of Australia through a new partnership announced in May.

The partnership with PCFA is a great fit for both organisations given the largely male customer base in the betting category. Through UBET's interactive screens in store, their digital properties and Radio TAB, as a brand UBET communicates with large numbers of men every day and provides a vehicle for PCFA to get its messages out to members of the community.

The partnership will assist in driving home the message to men in Australia about the importance of prostate and health checks and will also open up opportunities for fundraising through UBET's extensive retail footprint and corporate donations. The partnership also extends to staff engagement, with PCFA being added to the list of charities that UBET support through workplace giving and volunteering.